ROI Calculator

Project your new pipeline in 60 seconds.

Plug in your own numbers. We show you the math.

Your numbers

Qualified first-time appointments (FTAs) / month

51020

Qualified, pre-warmed first-time appointments with companies reviewing their IT/security provider — booked for you.

Your close rate

5%30%60%

% of showed appointments your team closes. Use YOUR real number.

Average monthly contract value (MRR) per new client ($)

Typical MSP contract. Rough guide: ~$100–$200 per user / month — a 50-seat client ≈ $5k–$10k MRR.

Average client retention (months)

How long an average MSP client stays. MSP clients are sticky — 3 years is common.

Tech fee (per month)

$500$1,500$5,000

Covers all domains, inboxes, sending tools, data + a dedicated trained SDR. You buy/maintain nothing. Scales with sending volume and SDR involvement — smaller programs sit near the $500 floor, larger multi-market builds sit toward the top.

Performance fee per qualified call that shows ($)

$300$500$1,500

You only pay for appointments that are both qualified and actually show up. No show, no fee — and if it doesn't meet the qualified bar (agreed in writing up front), you don't pay for it either. Qualified means:

• Matches your agreed ICP
• Has a real reason to be reviewing their IT/security right now
• Agreed to the call
• Showed up
• A realistic fit for your service

Projected pipeline / month

First-time appts (FTAs)

New clients / month

3.0

3 months

cumulative new clients

6 months

cumulative new clients

12 months

cumulative new clients

Your numbers & return

Your monthly investment

$6,500

Tech fee + performance fees on shows

Client LTV

$360k

MRR × retention months

New MRR added / month

$30k

New recurring revenue / 12 months (run-rate)

$4.3M

Lifetime value added / month

$1.1M

Cost per new client (CAC)

$2,167

Payback per client

0.2 months to recoup

12-month ROI

30.0x

For every $1 you invest over 12 months, you get back $30.00 in new client revenue.

12-month cumulative client revenue vs. investment

↓ COST OF WAITING

What waiting costs you

Companies switching IT or security providers are switching regardless. The only question is who's in the conversation when they do. Every month you wait, those same accounts get booked by someone else.

↓ New clients you don't sign / month

3.0

↓ MRR you don't add / month

$30k

↓ Lifetime value lost every month you wait

$1.1M

If you wait a year, that's $13M in lifetime value that goes to whoever reaches these companies first.

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Estimates only. These are projections from the numbers you enter — not a guarantee of results. Your real numbers get dialed in on a call.