Jaco CloeteJaco Cloete
Case studies

$20M+ generated for clients over the last 5 years.

The numbers below span B2B services, cybersecurity, real estate, and direct-response, the same system now focused exclusively on MSPs, MSSPs, and managed security firms. Every figure and quote below is from real engagements; nothing is invented.

$20M+
Generated for clients in the last 5 years
$4.4M
ARR generated for clients in 2025 with cold email
$11.8M
Driven in 12 months for a single client
42+
High-value appointments booked at $6,750 each
Cybersecurity: closest to MSP / MSSP

William Sims, Microsoft cybersecurity analyst

Booked 42+ qualified, high-value appointments at $6,750 per engagement, with companies that had never heard of him before the outreach. Precise targeting, sharp positioning of the service, pre-qualification, and pre-call follow-up to maximize show rates.

42+
Qualified appts booked
$6,750
Per engagement
Cold
Never heard of him before
Real estate: email & booking systems

Storm Leroy, real estate brand

Applied email systems and the full path from first contact to a booked call, helped drive $11.8M in 12 months.

$11.8M
Driven in 12 months
12 mo
Timeframe
B2B services: end-to-end cold email

BrandGate & Properecom Investments

End-to-end cold email system: built and run start to finish. Booked 10+ qualified calls in 2 months with businesses doing $1M–$10M annual revenue. Prospects signed 7-figure contracts.

10+
Qualified calls in 2 mo
$1M–$10M
Prospect revenue range
7-figure
Contracts signed
Truly exceptional experience working with Jaco. From day one, they operated like a true strategic partner, not just a copywriter. They took the time to deeply understand our offer…
Ohr Fluxman, CEO, BrandGate & Properecom Investments
Direct-response: track record

Tai Lopez, Copywriting, Email & Marketing Strategist

Generated $425K profit in 90 days. Managed a 6M+ subscriber email list and $500K+/month in ad spend.

$425K
Profit in 90 days
6M+
Email subscribers managed
$500K+/mo
Ad spend managed
Video testimonials

Hear it from clients.

Tai Lopez
Multi 9-figure entrepreneur

Jaco worked as a copywriter and email strategist inside Tai Lopez's team. He generated $425K profit in 90 days, managed a 6M+ subscriber email list, and ran $500K+/month in ad spend.

I'm trying to find who the leader is... Jaco. You can be the leader. So... give the mic to the MF who knows how to use ChatGPT.
Jackson
7-figure men's performance coach

Jaco wrote sales copy and email campaigns for Jackson's men's performance coaching business, tightening how the service was pitched and the follow-up around it.

He's a killer direct response copywriter. Very, very strong… he cares and gives a shit.
Megan
272k+ YouTube subscribers, travel niche

Jaco handled email and newsletter copy for Megan's 280k+ subscriber travel brand, matching her voice and keeping every campaign on schedule.

Incredibly fast learner, and picked up on the brand voice in no time. All of his work is very high quality, which reflects his unique sales background... And everything is delivered on time.
Anthony
Multi 6-figure life coach

Jaco rebuilt Anthony's cold email system, making sure the emails actually landed, and writing copy that sounds exactly like Anthony's own voice.

This is awesome! Crushes our deliverability obstacles. You have no idea how many courses I've enrolled in to get what you have there. You're using all the words that I use this is amazing. Beyond money for me at this point.

Want results like these for your MSP or security firm?

Capacity is limited. If it's a fit, we'll build and run the whole system.

Apply here